Content of research

China is continuing its economic growth. Economic ties with Hong Kong, Taiwan, and neighboring countries and regions are being strengthened, and the Greater China region is being formed, making the region a growth engine for the global economy. However, Japan-China relations also involve issues such as historical awareness and territorial sovereignty. Some people are concerned that expanding China will disrupt the existing order. So, how should Japanese regions try to build relations with China while taking the above risk factors into account? The Center for East Asian Media Studies at Hokkaido University has been analyzing media trends in East Asia. Based on this foundation, how should we distribute information to the Greater China region, and how can we build good relations with the people of East Asia for the future? We will consider how to do this by taking advantage of the characteristics of organizations that are the sources of the information.

Potential for social implementation

• ・Governmental international exchanges and public relations
• ・Promotion of regional exchanges with Greater China by local governments
• ・Improvement of the impression and communication of private companies in Greater China

Appealing points to industry and local governments

There is not a single correct answer to receiving and transmitting information and building relationships. However, the Center for East Asian Media Studies has built a strong network by inviting many journalists, opinion leaders, and media researchers from East Asia. We would like to make use of these assets and work hand in hand with government bodies and businesses to find a solution.